Seascape Development
Establishing an identity for a unique twelve-plot development overlooking the atlantic.
The Project
Starting with naming, then create the identity, brochure and marketing assets for an in-construction, gorgeous twelve building development on the cliff top, overlooking Brixham beach in South Devon.
The Work
Both the identity and the brochure play on the idea of a window onto a wave. The logo uses pods to build a wave, with the brochure cutting the pods out to show the ocean underneath. This design is followed throughout the brochure.
The Options
Two mocked-up options presented at pitch stage — the second being the concept selected. The first option focusing on the village history and surrounding scenery, with the logo alluding to the Brixham trawler ships.