New yoga studio in the Richmond area of London. It's a cluttered market, but Cultivate had a distinguishing feature - fresh air yoga, purified air, with lots of plants, in a clean, crisp and cool environment. It plays well - London has increasingly polluted air.

The logo and brand is based upon the idea of a haven away from home, a nest - the idea of cultivating progression and development. The icon pulls the eye into centre of the shape. Paired with a clean, san-serif font, with an unusual 'y'.

Rolling with the idea of bringing the fresh outdoors into the studio, the colour palettes is bright greens, whites and pinks, allied with images of cloud forest, details of yoga practitioners and wide-angle yoga positions. Elements are layered, weave and duel connect (yoga and forest) in between word lists, logo as window and images.

Leading with the weeks class times (each bookable) and introductory offer (it's a competitive market and feet mats is the driver), the home page runs through Cultivate Yoga unique offering. The site us geared for individuals to book a class. MindBody handles the booking system, integrated seamlessly into the site.