Brief was to design new graphic architecture for RAF Benevolent Fund (RAFBF). The RAFBFs main function is to help the serving community and ex-service family — this could be with bills, integration problems, or the loss of a loved one. We were asked to retain the logo only.
The Idea
The concept is 'facets of life' — based around the funds ability to aid the RAF community in all aspects of life. The design uses direct, personal images, with a bright, colourful and positive facet design — spreading out from the logo. Three tones used for different audiences — for the welfare aspect, for fundraising and the last for corporate items.
The Applications
RAFBF required a set of posters, brochures, booklets, leaflets, re-skinned website, eNewsletter, annual report and general marketing assets.
